Matthew Lampros

I like figuring out
why it’s hard.

Especially when the person doing it is already good at their job.

I specialize in two areas where even experienced, well-trained B2B salespeople still struggle: earning enough first appointments and moving qualified opportunities that stop progressing.

22 years
helping good salespeople
get even better.

9 books
on conquering cold calling
and customer indecision.

The question

Why is someone so good at selling having such a hard time getting a meeting?

That’s the question behind my prospecting work. When we look at what a cold call asks someone to do, it becomes clear why a different approach helps.

Then another question

Why can a good meeting lead to… nothing?

A customer can understand your offer and still not decide to change. That decision is its own piece of the work. It’s the idea behind Selling with Conviction.

Where we go from there

We try it on the real thing.

That’s my favorite part. A story gets the idea across. A call or a deal gives us somewhere to use it. Books, coaching, residency, and software are all ways to keep doing that.

And yes, I’ve spent 22 years coaching cold calling. On purpose.

How we work together